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So...the Price
Well, I think I'm more or less set to go with the first batch of cards. Now, all that's left is to figure out how much the damn things are going to cost. And once again, I turn to all of you to ask the question, what do you think it's worth?
In a previous post, I did a cost analysis, and I'll repost that here, but first, I thought I'd present the product:
Card Front:
Card Back:
This is a mock up I did using one of the pics that didn't print well, on the assumption that the mock up would involve a lot of touching and messing around with it. As it turns out, though, it was very easy to make.
The photos are mounted using no adhesives or glue (they're tabbed in to slots I cut on the front of the card) on gray cardstock. The actual size of the cards will vary ever so slightly, since they are hand cut, but this one is 5 1/2" x 8 1/4" (that's the folded size. The insides are blank; the backs are blank except for the name of the pic, where I took it, and my name and copyright.
The decision to hand write the back was on purpose - I thought it had a more hands-on look, which it aught to, since I'm hand cutting these cards - but if others think it looks cheap, I have my printer hooked up now, I could be convinced to print them instead. It's worth noting - the other reason to hand write them is that it makes it a little bit more "on demand" for me - I don't have to pre-cut and pre-label the cards. Then again, I could probably manage not doing that anyway... :)
Most of the decisions about this have already been made (ie, the color of the paper) based on the materials I've purchased, and I can't afford new ones just yet - I'd like to see how things go with this. Note that the envelopes (which I haven't bought yet) are white - I don't think they have them in gray.
To reiterate the cost analysis, here's how it much it costs to make this card:
(note that these calculations are a best case scenario, of course, using all my materials without any waste...)
Material Costs:
Paper: 6 cents
Envelop: 17 cents
Photograph: 12 cents
Labor: negligible (it took about 15 minutes to make the template; it'll go faster after this)
Total cost to create a card: 42 cents
Shipping Cost:
I believe that $1.50 is pretty much the minimum I can manage for shipping (I might be able to get it down to $1.25) - to be paid by the purchaser.
Listing Cost:
20 cents, plus 3.5% commission of the sale price.
Thus:
Sell card for: Cost to produce and list: Net Profit per card:
$1.00 66 cents 44 cents
$1.25 67 cents 58 cents
$1.50 68 cents 82 cents
$1.75 69 cents $1.06
$2.00 69 cents $1.31
$2.25 70 cents $1.55
$2.50 71 cents $1.79
$3.00 73 cents $2.27
I'm inclined towards either $1.50 or $2.00 per card, which would put the cost after shipping at $3.00 or $3.50 per card - though of course I could ship two or more without significantly increasing the cost of shipping (to a point).
I really, really could use some input on what a reasonable amount to charge would be. :)
In a previous post, I did a cost analysis, and I'll repost that here, but first, I thought I'd present the product:
Card Front:
Card Back:
This is a mock up I did using one of the pics that didn't print well, on the assumption that the mock up would involve a lot of touching and messing around with it. As it turns out, though, it was very easy to make.
The photos are mounted using no adhesives or glue (they're tabbed in to slots I cut on the front of the card) on gray cardstock. The actual size of the cards will vary ever so slightly, since they are hand cut, but this one is 5 1/2" x 8 1/4" (that's the folded size. The insides are blank; the backs are blank except for the name of the pic, where I took it, and my name and copyright.
The decision to hand write the back was on purpose - I thought it had a more hands-on look, which it aught to, since I'm hand cutting these cards - but if others think it looks cheap, I have my printer hooked up now, I could be convinced to print them instead. It's worth noting - the other reason to hand write them is that it makes it a little bit more "on demand" for me - I don't have to pre-cut and pre-label the cards. Then again, I could probably manage not doing that anyway... :)
Most of the decisions about this have already been made (ie, the color of the paper) based on the materials I've purchased, and I can't afford new ones just yet - I'd like to see how things go with this. Note that the envelopes (which I haven't bought yet) are white - I don't think they have them in gray.
To reiterate the cost analysis, here's how it much it costs to make this card:
(note that these calculations are a best case scenario, of course, using all my materials without any waste...)
Material Costs:
Paper: 6 cents
Envelop: 17 cents
Photograph: 12 cents
Labor: negligible (it took about 15 minutes to make the template; it'll go faster after this)
Total cost to create a card: 42 cents
Shipping Cost:
I believe that $1.50 is pretty much the minimum I can manage for shipping (I might be able to get it down to $1.25) - to be paid by the purchaser.
Listing Cost:
20 cents, plus 3.5% commission of the sale price.
Thus:
Sell card for: Cost to produce and list: Net Profit per card:
$1.00 66 cents 44 cents
$1.25 67 cents 58 cents
$1.50 68 cents 82 cents
$1.75 69 cents $1.06
$2.00 69 cents $1.31
$2.25 70 cents $1.55
$2.50 71 cents $1.79
$3.00 73 cents $2.27
I'm inclined towards either $1.50 or $2.00 per card, which would put the cost after shipping at $3.00 or $3.50 per card - though of course I could ship two or more without significantly increasing the cost of shipping (to a point).
I really, really could use some input on what a reasonable amount to charge would be. :)
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